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Project 02/Social Platform · Product Design · UI/UX

VINE

Architecting a safe, focused digital community environment for Christian fellowship and content.

RoleUI/UX Designer & Product Design Lead
DisciplineProduct Design & UI/UX
Timeline2025
StudioDOTMOND
VINE Interface Overview
View Prototype on Desktop
The Problem

Addressing Structural Friction

Mainstream social media algorithms thrive on outrage and divisive metrics, making it challenging for Christians to find focused, uplifting, and safe digital spaces to fellowship, discover faith-based content, and build supportive group communities.

The Strategic Solution

Engineered for Simplicity

A dedicated desktop and web application ecosystem tailored exclusively for Christian communities. Vine combines proven social interaction patterns - familiar post composers, live streaming, and group directories - with a peaceful, distraction-free visual environment.

Audience Analysis

Who We Built For

User Archetype 01

Christian Creators & Fellowship Leads

Need an intentional platform to broadcast live sermons, organize Bible study groups, and publish discussions without algorithmic suppression.

User Archetype 02

Everyday Believers

Seek an uplifting digital sanctuary to connect with like-minded friends, share personal reflections, and interact with community discussions.

Design Principles

Built Around Trust.

01

Serene Visual Hierarchy

A calming cool-blue palette and soft cards that mitigate cognitive fatigue.

02

Distraction-Free Feed

Clean separation between personal activity, friend updates, and live events.

03

Intentional Onboarding

Warm onboarding slides that clarify community values and values-based expectations.

Methodology

Key Product Decisions

Prioritizing system scalability, developer alignment, and natural cognitive flow over ornamental visual trends.

01

Three-Column Desktop Information Architecture

Arranged persistent navigation on the left (Friends, Groups, Pages, Saved), an open interactive feed in the center, and contextual social prompts on the right.

02

Integrated 'Go Live' & Media Composer

Placed prominent multimedia broadcasting triggers directly in the global header for immediate community access during services and events.

03

Guiding Onboarding Cards

Designed modal walkthrough slides ('Get Started With Vine', 'Connect With Likeminds', 'Share Your Opinions') to establish an encouraging community culture.

Impact & Reflection

Qualitative Outcomes

  • Completed full-spectrum responsive desktop layouts accommodating long-form text, streaming video, and interactive feeds.
  • Built a design system balancing modern social UX conventions with a distinctive, serene identity.
  • Reduced visual noise compared to legacy social media platforms through intentional whitespace.
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