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Project 03/Product Design · Social Media Management

RENISOCIALS

Transforming multi-platform content scheduling and tracking into a calm, unified workspace.

RoleUI/UX Designer & Product Design Lead
DisciplineProduct Design & UI/UX
Timeline2026
StudioDOTMOND
RENISOCIALS Interface Overview
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The Problem

Addressing Structural Friction

Social media managers, founders, and agency operators are forced to bounce between isolated tools for idea generation, calendar planning, multi-platform previewing, and analytics. This fragmented process induces cognitive stress and scheduling errors.

The Strategic Solution

Engineered for Simplicity

A unified 'Calm Workspace' that coordinates content planning, calendar scheduling across X/Instagram/LinkedIn, immediate publishing, and transparent status tracking (Draft, Scheduled, Published, Failed) in a single interface.

Audience Analysis

Who We Built For

User Archetype 01

Social Media Managers & Agency Leads

Managing multiple client workspaces who require dependable calendar overviews and immediate publishing feedback without context switching.

User Archetype 02

Founders & Creators

Need to capture content ideas quickly on mobile and review upcoming weekly distributions without steep enterprise software learning curves.

Design Principles

Built Around Trust.

01

Workspace Clarity

Logical separation of organizations, accounts, and client workspaces.

02

Low Cognitive Load

A clean blue and white palette with spacious card padding.

03

Instant Publishing Feedback

Live status metrics for published, pending, and draft posts.

Methodology

Key Product Decisions

Prioritizing system scalability, developer alignment, and natural cognitive flow over ornamental visual trends.

01

Unified Multi-Metric Content Dashboard

Engineered an executive summary card displaying Total Posts (48), Scheduled (14), Draft (10), Failed (3), and Published (31) with visual activity histograms.

02

Day/Week/Month Interactive Calendar Matrix

Designed an interactive timeline featuring platform-specific iconography (X, LinkedIn, Instagram) mapped to exact publishing hours.

03

Guided Account Onboarding

Created a frictionless step-by-step registration flow: Profile setup -> Workspace creation -> Channel connection -> Ready state.

Impact & Reflection

Qualitative Outcomes

  • Constructed an end-to-end mobile workspace system solving tool fragmentation for social marketers.
  • Maintained a crisp visual design language that feels modern, reliable, and professional.
  • Created an AI-assisted workflow structure for automated post previews.
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